Ferrari
Capturing a moment 70 years in the making
When Ferrari celebrates a birthday, it paints the town red. For the brand’s 70th anniversary, we partnered with its digital agency to create several original content pieces showcasing a milestone event. The unforgettable experience included 70 classic cars taking to the streets of New York, followed by a party at the top of Rockefeller Center with panoramic views of skyscrapers lit up in the brand’s colors.
Results
More than 1.5 million media impressions for the brand. Content featured in AutoWeek, Top Speed, and Auto News Instagram posts with 60k organic views and 20K likes.
Digital marketing
We needed to deliver content that would match Ferrari’s excellence and attention to detail. With almost no turn-around time, we produced hi-res stills and video cutdowns that were the centerpiece of its digital campaign. Featured on Ferrari’s social channels and site, we produced an elegant content package in line with Ferrari’s mission to generate “A World of Dreams and Emotions.”
Digital marketing
We needed to deliver content that would match Ferrari’s excellence and attention to detail. With almost no turn-around time, we produced hi-res stills and video cutdowns that were the centerpiece of its digital campaign. Featured on Ferrari’s social channels and site, we produced an elegant content package in line with Ferrari’s mission to generate “A World of Dreams and Emotions.”
Results
More than 1.5 million media impressions for the brand. Content featured in AutoWeek, Top Speed, and Auto News Instagram posts with 60k organic views and 20K likes.
Production
Shutting down the streets of New York and obtaining air rights to fly the drones, required precision planning. We focused heavily on pre-production, laying out every possible scenario so our team could stay effortlessly nimble on the shoot. Racing through the crowds and chaos of New York City, our creative team flawlessly captured the event in real-time.
When Ferrari celebrates a birthday, it paints the town red. For the brand’s 70th anniversary, we partnered with its digital agency to create several original content pieces showcasing a milestone event. The unforgettable experience included 70 classic cars taking to the streets of New York, followed by a party at the top of Rockefeller Center with panoramic views of skyscrapers lit up in the brand’s colors.
