Saint Laurent
Haute Capture New York. Miami. LA.
We are honored to be a Global Content Agency for Yves Saint Laurent, one of the most prominent fashion houses of the 21st century.
Saint Laurent chose us to capture its provocative and aspirational campaigns which close the gap between art and advertising. Our cinematic content has an extended life of its own in the brand’s PR, marketing, sales, and social media channels.
Self campaign
Saint Laurent’s ground-breaking Self Campaign is an ongoing art project capturing all aspects of the brand’s attitude through the eyes and hands of world-renowned photographers, artists, and filmmakers.
Saint Laurent
We are honored to be a Global Content Agency for Yves Saint Laurent, one of the most prominent fashion houses of the 21st century.
Saint Laurent chose us to capture its provocative and aspirational campaigns which close the gap between art and advertising. Our cinematic content has an extended life of its own in the brand’s PR, marketing, sales, and social media channels.
Haute Capture New York. Miami. LA.
MSS21
Intended to live as both a “virtual and physical experience,” art director Anthony Vaccarello created a rollout of videos, AR clips, 3D lenticular images, curated playlists, flags, posters and more to debut the brands Men’s Spring / Summer 21 collection. Our task was “simple.” Support the launch of the campaign by capturing the out of home installations through photography and video in LA, NYC, London, Paris, Milan, Korea, Shanghai, and Tokyo over a 3 week period. Oh, scope also included smoke bombs and the Black Rock Desert.
Self 02
Working off the creative vision of Anthony Vaccarello, we produced mood videos for the second installment of the series; a 7000 square foot photo wall by acclaimed performance artist Vanessa Beecroft. Presented at Art Basel, the installation symbolized the freedom of self-expression without censorship. Our content was featured in Saint Laurent’s Self 02 social media campaign.
Self 05
We traveled to Shanghai for the fifth installment of the Self series. “A Night In Shanghai,” curated by Chinese artist Wong Kar Wai and directed by Wing Shya, featured a short film exclusively presented in an immersive-screen installation at Yuz Museum in Shanghai Art District. With direction from Anthony Vaccarello, our elaborate mood videos were used to support Saint Laurent’s landmark social media campaign.
Saint Laurent Loves LA
For its 2019 Spring/Summer ready-to-wear fashion show, we captured the breezy Malibu vibe from the ocean to the sky above. Our content creation served as a moody extension of this chill LA experience.
Saint Laurent Loves NY
Massive in size and scale we filmed the Times Square live simulcast of Saint Laurent’s Men’s 2019 Spring/Summer ready-to-wear fashion show producing creative content that extended the experience to Saint Laurent’s digital platforms.
In The Wild NYC. LA.
Sometimes the best way to way to convey a message is to simply tell it like it is: “Go: Tohoku.” And so our job is done! We got to work, creating a strategic marketing push around this central message. The “Go: Tohoku” campaign would become a digital mini-series distributed across social media platforms, featured on a reimagined Japan National Tourism website, and experienced via an on-location press tour with top-tier travel publications The message got out there loud and clear!
