St Giles 360
We developed a campaign look and feel from the ground up, rooting it in global adventure, and bringing that feeling into everything we created. From the color burst logo to a suite of digital assets to high-energy 360 VR videos, each interaction with the content invited viewers to join in on the fun.
Six countries. Eight days. 80 hours of footage.
The Gear
To make it all happen, we curated a branded gear kit for each shooter. Backpack: check. Travel guide: check. We threw in a Samsung Gear 360 camera, a stabilizer, a how-to video, and they were ready to go!
Social Media Deployment
To transform St Giles into a new brand experience, we created a new look and feel for all its marketing collateral, both print and digital. We designed a new logo, on-site signage, and all guest touchpoints, including menus, keycards, letterhead, and countless other print materials. On the digital front, we designed and built an entirely new site and a mobile application with 360-degree player technology, a friendly UX, and direct booking capabilities.
Microsite and Mobile App
We developed several landing pages and a mobile app with 360 player functionality to showcase the campaign. The platforms also served to elevate user experience allowing people to search property and city information, book reservations, and secure the best deals at each St Giles hotel.
